Through SCADServe and the SCADPro Collaborative Design Studio, we collaborated with the Salvation Army to reimagine and revitalize unused pool spaces in two of their Atlanta youth center locations. The concepts we were responsible for researching, ideating, and presenting to the Salvation Army are designed to improve day-to-day operations, increase enrollment and retainment, and provide exciting experiences for the children in their communities.
I served as the Senior Illustrator and Creative Director of our team. In addition to directly managing the Concept Design team, I was responsible for conceptualizing and implementing our deliverables for this project, as well as leading our design and advertising teams to ensure total project consistency and goal completion as the Creative Director.
I greatly enjoyed this role because of how much I am learned from working with and helping direct my peers, as well as being able to explore how adaptable my own work is. It was an honor to have the opportunity to make an impact on kids and non-profit workers that deserve solutions as dedicated as they are. Enjoy learning about all of our hardwork on this project!
SCADPro Collaborative Design Studio X Salvation Army
Midpoint: Introduction to Concepts
After conducting intensive research on the two Salvation Army locations and their demographics, pain points, needs, current assets, and interests, we developed three concepts for each location. The concepts varied in budgetary, time frame, and level of construction required across both the Peachcrest and Bellwood locations. The illustration team created posters for each idea in order to immediately visually communicate the aesthetic and direction of each concept.
Peachcrest:
Atrium
Delaney Williams
Artisan
Energy
Delaney Williams
Bellwood:
Quest
Canvas
Haven
Delaney Williams
Final: Refinement of Selected Concepts
After the clients selected 'Energy' and 'Haven', respectively, our team moved forward with further defining each concept and making them fully realized plans. I created a mural for each location, both to further support the visualization of and connection to our ideas, as well as suggestions of how the spaces could be decorated. Additionally, our surface designer, Lillie Calixte, created individualized patterns that further enhanced the brand identity and served as presentation assets. Finally, myself and fellow concept designer, Dan Nguyen, imagined, designed, and illustrated what the spaces would actually look like in each location.
Mural concepts I created for “Energy” and “Haven.
Patterns created by Lillian Calixte for each location.
Final location concept I created for “Energy”.
Energy is a vision motivated by Peachcrest's current studio space to create a dynamic, high-energy environment that offers kids more options to stay active year-round. By adding two additional gyms with modular walls and athletic surfaces such as hardwood floors, a running track, turf, and gymnastics mats, they'll have a versatile space that can accommodate their existing programs (taekwondo, dance, fitness, and sports) all in one place. This expansion would create more room for the 60-70 kids seen daily and provide an energetic, inspiring atmosphere. Bright colors, bold textures, and playful illustrations will make the space exciting the moment kids walk in. Energy is designed to grow with them, offering fun and engaging activities that never feel limited, no matter the season or weather. Expanding this space means more activities, more members, and more year-round engagement, keeping kids excited, connected, and eager to return.
When presenting the final concept to our client, I had to ensure my design clearly visually communicated the endless possibilities, fun, and opportunities that this new space could bring them. Additionally, while it had been mentioned that a 2nd-level track was an interest of theirs, budgetary and construction concerns meant that my design had to work both with and without a 2nd level.
Final location concept created for “Haven” by Dan Nguyen.
